Ash's Pikachu #SM111 from SM Black Star Promos is a reverse holo promo card that currently sells for about $33.50 ungraded, with graded copies ranging from $40.00 at grade 7 to $1,202 at grade 10. A grade 10 copy sells for around $1,202, about 36× the $33.50 raw price, so high-grade copies are worth grading.