Ash's Pikachu #SM110 from SM Black Star Promos is a reverse holo promo card that currently sells for about $40.00 ungraded, with graded copies ranging from $33.48 at grade 7 to $700 at grade 10. A grade 10 copy sells for around $700, about 18× the $40.00 raw price, so high-grade copies are worth grading.